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Exploring the role of cognitive effort in pro-environmental behavior| title | Exploring the role of cognitive effort in pro-environmental behavior |
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| start_date | 2024/06/27 |
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| schedule | 14h-16h |
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| online | no |
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| location_info | salle des colloques |
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| summary | Despite the overwhelming evidence for global warming and recommendations to respond to the climate challenges, the implementation of pro-environmental behavior remains difficult for many individuals. Pro-environmental behavior often requires additional cognitive effort, which is generally aversive for most individuals and has to be compensated by a valuable outcome. In a series of studies, we tested participants’ willingness to invest cognitive effort for pro-environmental outcomes (profiting a pro-environmental organization) and how this differs from cognitive effort for personal outcomes (profiting the participant). Overall, individuals invested less effort during pro-environmental compared to personal outcome trials, which is indicative of a lower subjective value. In several follow-up studies we explored different facets of this basic pattern, including its relationship with explicit pro-environmental decisions and opportunity costs, the influence of outcome magnitude, as well as the overlap with pro-social behavior. Considering pro-environmental behavior through the lens of cognitive effort frameworks might contribute to understanding long-term behavior change and devising tailored interventions. |
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| responsibles | Fournier |
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Workflow history| from state (1) | to state | comment | date |
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| submitted | published | | 2024/06/12 13:08 UTC |
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