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The Impact of Visual Design on Reading Online| old_uid | 3151 |
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| title | The Impact of Visual Design on Reading Online |
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| start_date | 2007/09/06 |
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| schedule | 11h30-12h30 |
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| online | no |
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| summary | Children and adults read online for many reasons. They come to experience online content with tasks to do, content to learn, decisions to make, communities to discover, and interests to explore. Readers may come to online content through a variety of means, for example, through search engines, web pages, podcasts, blogs, or social networks.
Regardless of how they arrive at content, the writing and information design of that content, combined with the technology employed for displaying the content (such as laptops or PDAs), influences how well people can accomplish their rhetorical goals.
This talk presents a snapshot of an extensive review of the research from 1980 to 2006 about the impact of people, technology, writing, and visual design on reading online.
It integrates research from information design, rhetoric, reading, library and information science, cognitive psychology, and human-computer interaction with a focus on how people read online. The talk will focus on one aspect of this review: the graphic display of text and how visual design influences reading online. It will consolidate the empirical evidence on the visual moves that engage readers with online content. In particular, it will consolidate the research on the impact of typography, contrast, layout, and visual impression. |
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| responsibles | Rouet |
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