Nudge Awareness: The Effect of Good and Bad Defaults

old_uid12380
titleNudge Awareness: The Effect of Good and Bad Defaults
start_date2016/10/21
schedule11h-12h30
onlineno
location_info6e étage
summaryMany governments are adopting forms of libertarian paternalism to influence the decisions of boundedly-rational agents using various nudges. We experimentally study whether nudging people using defaults is still effective when they know about nudging. We find that default effects are surprisingly robust to awareness, irrespective of whether the default option is good or bad, whether defaults are given a neutral, favourable or unfavourable connotation, whether the use of defaults is disclosed by the nudger or externally acquired, and whether decisions are incentivised or not. Defaults are particularly effective when they work in the background, suggesting an important role of inattention. Co-authors : Andrea Isoni, Chengwei Liu, Christopher Olivola, Daniel Read.
responsiblesLe Lec, Laslier