Moral character predominates in person perception and evaluation

old_uid14249
titleMoral character predominates in person perception and evaluation
start_date2014/06/26
schedule15h-16h
onlineno
location_infosalle D31
summaryWhat sorts of trait information do people most care about when forming impressions of others? Recent research in social cognition suggests that “warmth”, broadly construed, should be of prime importance in impression formation. Yet, some prior research suggests that information about others’ specifically moral traits – their moral “character” – may be a primary dimension. Although warmth and character have sometimes been conceived of as interchangeable, we argue that they are separable, and that across a wide variety of contexts, character is usually more important than warmth in impression formation. We first show that moral character and social warmth traits are indeed separable (Studies 1 and 2). Further studies that use correlational and experimental methods demonstrate that, as predicted, in most contexts, moral character information is more important in impression formation than is warmth information (Studies 2-6). Character information is also more important than warmth information with respect to judgments of traits’ perceived fundamentalness to identity, their uniquely human quality, their context-independence, and their controllability (Study 2). Finally, Study 7 uses an archival method to show that moral character information appears more prominently than warmth information in obituaries, and more strongly determines the impressions people form of the individuals described in those obituaries. These results have implications for current theories of person perception and social cognition.
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