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The Neural Basis for Human Social Motivation| old_uid | 15475 |
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| title | The Neural Basis for Human Social Motivation |
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| start_date | 2015/04/08 |
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| schedule | 11h |
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| online | no |
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| details | Conférence de l'ICM. |
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| summary | Human social behaviours are influenced by a variety of social motivations. In this talk, I will present social neuroscience studies investigating the neural bases of how uniquely human social motivations affect our attitude and behaviours. I particularly focus on the two following social motivations; 1) the motivation to obtain social reward (e.g., good reputation or social approval from others), 2) the motivation to reduce cognitive inconsistency (e.g., cognitive dissonance). Social reward is an important incentive for pro-social behaviours, such as making donations. The motivation to reduce cognitive inconsistency can explain a wide variety of human behaviour or attitude change, such as why we are influenced by others' opinion, and why our past behaviours influence our preference or attitude. Our fMRI studies revealed that the ventral striatum and posterior medial frontal cortex (pMFC) play key roles in social reward based decision making and attitude change following cognitive inconsistency, respectively. |
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| responsibles | Oliviero |
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