Loss Aversion and Preferences in Human-Computer Interaction

old_uid16197
titleLoss Aversion and Preferences in Human-Computer Interaction
start_date2018/07/16
schedule11h-12h
onlineno
location_infoAuditorium J. Herbrand
summaryMany everyday computing interfaces attempt to assist users by offering suggestions, predicting actions, or correcting user input. Although these attempts are often beneficial, they will occasionally fail, and prior research from psychology and behavioural economics suggests that such failures could have an overweighted impact on subjective preferences. In this talk I will summarise our work on modelling and empirically testing key factors influencing preferences for interface behaviours, including the overweighting of small negative experiences, which leads to users rejecting interfaces that are factually more efficient. Bio: Andy Cockburn is a Professor in the Department of Computer Science and Software Engineering at the University of Canterbury in Christchurch, New Zealand, where he directs the Human Computer Interaction Lab. Andy's research focuses on designing, evaluating and modelling user interfaces, with a focus on understanding and exploiting specific underlying human factors. His contributions include many interface designs that use human spatial memory to support expertise development in basic tasks such as file retrieval, command invocation, window switching, and scrolling. Dr. Cockburn serves on the Editorial Boards of ACM ToCHI, the Human-Computer Interaction Journal, and Foundations and Trends in Human-Computer Interaction. He was papers co-chair for CHI 2014 and 2015, and will serve as technical program co-chair for CHI202. In 2015 he was inducted to the CHI Academy, which honours the principal leaders in the field.
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