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Diffusion of new products in social networks| old_uid | 17046 |
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| title | Diffusion of new products in social networks |
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| start_date | 2019/01/24 |
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| schedule | 15h-17h |
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| online | no |
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| summary | Diffusion of new products that mainly spread through word-of-mouth is a classical problem in Marketing. This problem falls under the category of spreading on a graph, but it has unique characteristics that set it apart from e.g., spreading of diseases. In this talk, I will discuss how the diffusion is affected by the network structure, physical boundaries, temporal effects, and consumers’ heterogeneity. |
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| responsibles | Berestycki, Nadal |
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