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Vicarious experience as a lever for behavioural change : the influence of narrative persuasion on intention to adopt a new behaviour in health and environmental fields| old_uid | 19597 |
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| title | Vicarious experience as a lever for behavioural change : the influence of narrative persuasion on intention to adopt a new behaviour in health and environmental fields |
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| start_date | 2021/10/22 |
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| schedule | 11h15-12h30 |
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| online | no |
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| location_info | / |
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| summary | In order to motivate citizens to improve their behaviours for themselves and others, it is important to understand the socio-cognitive dimensions structuring their decision-making process. During this seminar, we will focus on a specific communication strategy that can be adopted to trigger the psychological dimensions determining individuals’ motivation and decisions in the face of a threat, in particular in the field of health-promotion and environmental protection : narrative persuasion. Through the presentation of empirical data from several studies, we will argue that communication and educational messages presenting specific threats with a narrative format can be more effective than messages with a statistical format under specific conditions.These depend on the one hand on the fit between the role model and the framing of the message, and on the other hand on the stage of behavioural change individuals are at (pre-action vs action vs maintenance). |
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| oncancel | annulé |
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| responsibles | Le Lec, Laslier |
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