Common motives underlie identity construction across highly diverse cultural contexts

titleCommon motives underlie identity construction across highly diverse cultural contexts
start_date2022/09/15
schedule11h-12h
onlineno
location_infosalle R2-21
summaryIdentity motives—strivings to view oneself in certain ways—affect people’s willingness to protect their health, buy consumer products, vote for politicians, or die for their country. Yet, research into identity motives has focused mainly on a small fraction of humanity who inhabit “Western” societies. I will present findings from two large studies in which we measured identity motives among >12,000 members of cultural groups spanning 35 nations on all inhabited continents. Across highly diverse cultural, socioeconomic, political, and environmental contexts, people structured their identities to view themselves as: accepted by others (belonging), positively valued (positive self-regard), distinguished from others (distinctiveness), persisting through time (continuity), competent and capable (efficacy), and having a life that matters (meaning). These common motives underlie the superficially divergent expressions of identity observed across human cultures.
responsiblesChassagnon, Apouey