Personal norms — and not only social norms — shape economic behavior

titlePersonal norms — and not only social norms — shape economic behavior
start_date2022/09/23
schedule11h15-12h30
onlineno
location_infoRoom S18
detailsEconomie et psychologie
summaryWhile social norms have received great attention as an explanation of various economic behaviors, little is known about personal norms. We propose a simple utility framework and design a novel two-part experiment to study the relevance of personal norms across various economic games and settings. We show that personal norms — together with social norms and monetary payoff — are highly predictive of individuals’ behavior. Moreover, they are : i) distinct from social norms across a series of economic contexts, ii) robust to an exogenous increase in the salience of social norms, and iii) complementary to social norms in predicting behavior. Our findings support personal norms as a key driver of economic behavior
responsiblesLe Lec, Laslier, Pejsachowicz