Social attention in human hierarchies: How social contexts scaffold basic cognitive processes

titleSocial attention in human hierarchies: How social contexts scaffold basic cognitive processes
start_date2022/11/24
schedule10h30-12h
onlineno
location_infoAmphi Paul Collomp
summarySocial hierarchy is a driving force of social and organizational life. Hierarchies are critical for social living because they coordinate behaviour in groups. When rank-order order is unclear, life in groups becomes difficult. Here, I present a programme of research that investigated how social hierarchy affords social coordination through the orchestration of visual attention. I will first discuss findings speaking to when and why people change the locus of their attention when looking at higher and lower ranked others, and I will then discuss findings speaking to when and why people change the locus of their attention when looking with them. For example, in joint spatial cueing experiment, I find that social rank changes the allocation of visual attention from very early stages of visual processing in a task-dependent manner. Results consistently suggest that shifting visual attention in social hierarchies – and presumably across social contexts – fulfils a dual function : It gathers information from others, and it signals information back to them. Such social attention might be a key mechanism of interactive social cognition and a useful tool to facilitate interpersonal communication and behavioural coordination.
responsiblesFerrand