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Narrative Persuasion| title | Narrative Persuasion |
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| start_date | 2024/02/09 |
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| schedule | 11h15-12h30 |
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| online | no |
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| location_info | 6th Floor Room |
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| summary | We study how one individual may try to shape the way another person interprets objective information by proposing a causal explanation (or narrative) that makes sense of this objective information. Using a theory-driven experiment, we examine narrative persuasion in the context of financial advice. Our results reveal several insights. First, we show that advisors construct persuasive narratives by tailoring them to fit the objective information. Second, advisors are able to shift investors’ beliefs. Third, we identify the types of narratives that investors find convincing. Finally, we evaluate several potential policy interventions aimed at protecting investors.******* Joint work with Tilman Fries |
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| responsibles | Le Lec, Pejsachowicz |
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Workflow history| from state (1) | to state | comment | date |
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| submitted | published | | 2024/02/06 15:24 UTC |
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